The pitch: pay an extra charge and the carrier multiplies whatever index credit you earn, often by something like 1.4 or 1.6, sometimes more. A 6% credit becomes 8.4%. The illustration with the multiplier turned on looks dramatically better than the one without it.
The charge is the part to work through. The charge is usually a percentage of account value, taken monthly. It runs whether there's a credit to multiply or not. In a year the index finishes flat, the floor protects you from a loss on the index side and the multiplier charge still comes out. String together a few flat or down years and the rider pulls account value down while handing you nothing.
So the rider is a bet on the frequency of positive years, not on their size. If credits land in eight years out of ten, the multiplier usually wins. If your allocation produces a lot of zero years, it loses, and it loses in exactly the years you can least afford it.
The charge is also usually not guaranteed at its current level. The contract states a maximum, and the maximum is meaningfully higher than what's being charged today. Look at what the policy does with the multiplier charge at its guaranteed maximum and the crediting at its guaranteed minimum. That's the corner of the illustration nobody spends time in, and it's the one that tells you whether the policy survives a bad decade.
Some carriers set it up as a bonus instead. A flat percentage gets added to the account value each year. Sometimes it only starts after year ten. Sometimes it's guaranteed and sometimes it isn't. A guaranteed bonus with no separate charge is a different animal from a multiplier with an ongoing fee. And the two get discussed as though they're the same thing.
Multipliers make more sense on a policy funded hard toward the MEC line with decades to run. The account value builds fast enough that the extra credits compound on a large base. They make the least sense on a thinly funded policy. The charge comes off account value and the credits land on account value. When the base is small, the fee takes a big bite out of a small number.
Ask for the same illustration run twice, once with the rider and once without, at the same crediting assumption. Then run both again at a rate two points lower. If the rider only wins in the optimistic run, you've learned what you needed to know.